To proclaim the reviving and restorative message of the everlasting gospel within the context of family living. Christ is and must be acknowledged as the Savior and Head of every home. In Him, family members are at peace with God and at peace with each other. As they are drawn near to Him they are drawn nearer to each other, in love, forgiveness, reconciliation, restoration, and renewal.

To affirm and strengthen every Seventh-day Adventist family as a primary discipling unit. Adventist Family Ministries seeks to deepen understanding of the relational dimension of being and making disciples and to strengthen family members as disciple-makers within the family. A married couple is viewed as the primary unit of the family. The department seeks to provide couples and families with access to educational, enrichment, and counseling opportunities to enhance the development of the relational skills necessary for the effective discipling of one another and growth toward optimal Christian marriage, parent-child and extended family relationships.

To enable parents and families to increase the likelihood of successful transference of Seventh-day Adventist Christian values to the next generation. Adventist Family Ministries develops materials and provides learning opportunities within church and family settings designed to enable parents to make biblical values winsome to their children and youth. The department encourages an atmosphere within homes and churches which promotes questions and on-going discussion regarding Christian values and tenets of faith among parents and children, young and old, leaders and members in an effort to foster the development of mature faith.

To create a “family of God” experience in every Seventh-day Adventist church. Adventist Family Ministries fosters an atmosphere which respects and celebrates diversity within congregations and within the World Church, recognizing that unity is not found in uniformity, but in Christ, the Head of the body. Through a shared commitment to a common message and mission and a reciprocal openness, honesty, and vulnerability in relationships with one another, the oneness we have found in Christ may become a reality in experience.

To empower families for winsome witness. Beyond the priority placed on the home as the most important mission field, Adventist Family Ministries helps families to discover and utilize their spiritual gifts in the community around them. The department encourages and enables families to relate in winsome ways with nonbelieving family members, to befriend their neighbors, to share the good news of life in Christ, and to support, through their prayers, offerings, and service, the mission outreach of the church.